Clean Blends
Smoothie King's Clean Blends initiative needed a revamp so we focused on what goes in the cup, and what doesn't by showing full transparency with our cup — literally. We captured 3 different ingredient combinations and launched with a new poster, social video and then I tag-teamed with another Art Director who created a High-Impact digital game.
Additional Credits: J Chambers (Copywriter), David Illig (Art Director)
High Impact Digital Unit
$5 Friday Refresh
Smoothie King’s iconic $5 Friday smoothie deal needed a creative refresh. Our task was to redesign the creative in a way that amplified the clean blends initiative that Smoothie King was implementing. So we started with the ingredients…and then pushed it into a new visual lock up that translated to window clings, social videos and statics.
