Since I was a child I loved to make things: dresses out of sheets pretending I was Oscar de la Renta, an outdoor gourmet meal with twigs that would have impressed Gordon Ramsey I’m sure, or paintings like I was the next great Van Gogh. While none of those creations took off, much like my failed sourdough starter from the beginning of the pandemic, the passion for creating never went away. I live for a clean design aesthetic, in both life and what I create. But it’s not enough to know HOW to make something look good it’s also imperative to know WHY — an underrated thing I’ve learned over the years. Understanding why people do what they do, buy what they buy and even why a certain image evokes a specific feeling. There’s strategy, consumer behavior and psychology behind everything we do in advertising — even down to why a certain color is chosen. So take a look around to see the how’s and why’s, and when you’re ready, let’s talk.

And for my job history, education and other tidbits — check out my LinkedIn.