Prime for Preemies - Cannes Young Lions

In 2017 we created a simple social campaign to raise donations and awareness for the Brave Beginnings charity with the help of a new retail partner, Amazon. This project, created by myself and Erin Holcomb for the Cannes Young Lions competition, won first place for the USA Cyber Division. Our plan included social initiatives: Instagram stories, Snapchat filters, and social posts that would be posted by both Brave Beginnings and Amazon. Plus a checkout takeover, storkified-drones and a mobile tracking app.

Additional Credits: Erin Holcomb (Copywriter)