Small Biz Answers Big
Small Biz Answers Big had a humble beginning as a social campaign for AT&T Business’s Instagram channel to celebrate the spirit of small business during 2019’s Small Business Week. But then this campaign grew like wildfire and is now one of the longest-running and most human campaigns AT&T Business has ever had with over a thousand pieces of content created to share the insights and advice from small business owners.
This content was posted organically, extending past Instagram to also be posted on AT&T Business’s Facebook, Twitter and LinkedIn. Below you’ll see a small collection of some of these pieces that range from videos to statics to IG Stories, but you can also check out AT&T Business’ Instagram highlight to see even more features or simply click on the hashtag on any social channel.
Additional Credits: Erin Holcomb (Copywriter)
Small Biz Expo
At the 2020 Small Business Expo, AT&T Business wanted to encourage attending small businesses to be part of our #SmallBizAnswersBig community.
There's also these Cheddar segments, where small business owners from this campaign are featured:
https://cheddar.com/media/small-business-owner-dcher-whitaker-on-navigating-the-pandemic-landscape
https://cheddar.com/media/story-behind-small-business-macadons
Beyond Small Biz Answers Big — More Instagram Campaigns
As one of the lead Art Director's on AT&T Business's Instagram, I've helped craft several campaigns over the years. From content to help boost positivity during the era of Covid, to encouraging people to shop small for #SmallBusinessSaturday. All created with the intent to humanize the brand and bring together a community of businesses — large and small.