Dog Dialogue

As dog parents, most of us have a funny voice that we do for our dogs. And while, this silly voice may make our friends laugh, putting words in our dogs’ mouths really shows that we want to understand them. Right down to the treats they might prefer and why. So in 2020 (pre-pandemic), SmartBones used that insight to launch a new campaign and a whole new tagline: Good for Them. Good for You.

Additional Credits: Nate Kneezel (Copywriter)