Canine Carols
People had enough to worry about during the 2021 holiday season clouded by the pandemic. Trying to find a holiday treat for their dogs was not a priority. So, to drive awareness about the healthy merits of SmartBones Holiday Chews, we fully embraced the merry moment, and serenaded busy dog owners with parody Christmas carols. We composed and produced Canine Carols — using professional singers and original musical arrangements. Then channeling our inner Burl Ives, we created animated sing-along videos for the songs. Audio ads were targeted to dog owners on Pandora, while the videos greeted them on Pandora and social feeds.
Additional Credits: Nate Kneezel (Copywriter)
Listen up.
In total we made seven tracks all inspired by classic holiday jingles — 4 of which we made into animated videos that were shared on social.
