Valvoline Fleet Advantage

Valvoline wanted to rebrand their fleet program with something that not only spoke to their experience but also the benefit of partnering with them so we introduced: Valvoline Fleet Advantage, a premium fleet partner. Using their existing brand colors and typography we created a unique business unit within their brand portfolio that included various digital and print assets as well as merch to get their employees excited about the launch. And unlike some fleet brands that use only vehicle photography, we believe that the customer comes first — so we showed everyone from fleet managers to vehicle drivers, bringing our target audience into our message forming empathy and familiarity.

Additional Credits: Matthew Boyd (Copywriter)